Email marketing remains effective in B2B and professional services due to its direct and personalised approach, making it ideal for reaching professionals and decision-makers. Unlike social media, emails allow for detailed and targeted messaging, making them more suitable for industries where precise communication is crucial.

Common challenges with cold emails include poor messaging, inaccurate targeting, and lack of personalisation. These can be overcome by crafting tailored emails that resonate with the audience, conducting thorough research to ensure accurate targeting, and incorporating personalisation techniques to make the email feel more genuine and relevant to the recipient.

Building a targeted email list involves researching the audience, profiling ideal clients, and manually reviewing the list to ensure alignment with these profiles. Manual review is crucial to avoid inaccuracies that could harm the campaign's effectiveness and reputation. It allows for a more personalised and accurate approach to targeting potential leads.

Warm-up campaigns help establish familiarity and credibility with the audience before launching the main email campaign, leading to better engagement and conversion rates. Strategies for implementation include using organic social posts, supplementing with social ad storytelling, and gradually introducing the audience to the brand and its offerings.

Essential technical considerations include correctly setting up DNS records, implementing email validation to ensure valid addresses, and avoiding spam filters by carefully crafting email content. Specialised tools like Snov.io can aid in email verification and campaign management, while strategies such as using multiple domains and inboxes can improve deliverability and avoid spam folders.